Since November 30, 1971.

AAP Medianet - 6 June 2019


June 06, 2019

Welcome to this week's AAP Medianet newsletter featuring notable career moves and publication changes in the media industry, our Editor's pick for news release of the week and upcoming events. To keep with movements as they happen, follow our Twitter @aapmedianet.

This Week's Media Movements


Amy Martin has become a lifestyle journalist at The Canberra Times, moving from her role as producer at the title. Prior to joining The Canberra Times, Amy was a senior journalist at Fairfax’s Mandurah Mail, and before that was an entertainment reporter at News Corp’s Sunday Times in Perth.

Ashleigh Sculley is moving from her role as a senior producer at Nine’s A Current Affair to the chief of staff at Today. Before joining Nine she worked at the Seven Network as a producer of Today Tonight, and before that was chief of staff and producer at Seven News Investigations and Features. 

Herald Sun federal politics reporter Rob Harris will move to Nine’s news platforms where he will be the national affairs editor in the Canberra Press Gallery. Rob had previously been national affairs writer for The Weekly Times, a producer on the ABC’s Statewide Drive Victoria program and a journalist at the Shepparton News.

Dominic Unwin is now editor of Yaffa Media's Mountain Biking Australia. Dominic previously worked as a digital journalist at The Perform Group, as a contributor at The Football Sack and contributing writer at 

After joining the ABC in 2015 and working in roles as commissioning editor, children’s TV and acting head of children’s content, Libbie Doherty is now ABC’s head of children’s production. Before working at the ABC, Libbie was a producer in independent production houses Sticky Pictures TV and Blink Films. 

Richard Clune is now editor in chief of Robb Report Australia & NZ. Richard has previously worked at GQ Australia where he had held the roles of associate, deputy and commissioning editor. Richard also spent 9 years as journalist and columnist at The Sunday Telegraph.

Editor's Pick: Press Release of the Week...

New food app to help nourish communities in regional Australia 

New food app to help nourish communities in regional Australia 

 Image: OzHarvest 

OzHarvest is a food rescue organisation that collects surplus food from supermarkets and restaurants and distributes it to charities. This week they launched a new digital technology solution – the OzHarvest Food App – to tackle the hunger crisis and prevent food waste in regional communities.

Read full story

Media Spotlight

Michael O'Connell, Managing Director of Medianet

Michael O'Connell - Mediaverse Michael O’Connell is Managing Director of Medianet and its media analysis arm, Mediaverse. Michael recently attended the international AMEC awards in Prague, where Mediaverse won the global award for Best Mid-Sized Communications, Research and Measurement Team of the Year.  

What is media analysis and how does it help organisations with their communications?  
Corporate affairs and communication teams use Mediaverse to better understand how their organisations are being represented and discussed across traditional and social media.
We look beyond basic clip counts/volume/audience reach etc. We also assess the real impact of our clients’ media coverage, and the what, where, how and why of the different perspectives being shared. This helps our clients manage performance and track reputation. We can tell our clients not just how their organisations are being discussed, but what this means for their communication goals.
What would you say is the typical Mediaverse client?
Our clients are typically at the more sophisticated end of corporate affairs and communications management. They are trusted advisors to their executives and board on how the organisation and their competitors are being perceived. They include government departments, large corporates, NFPs and those working in issues-rich environments.
How has media analysis changed over the years since you established the business in 1995?
I think our products and services have really developed in parallel with the expectations of modern corporate affairs and communications operatives.
It was once all about column centimetres and positive, negative and neutral assessments of media coverage. People tended to use it to demonstrate the success of their PR strategies.
These days, it’s much more than raw data being pulled from media monitoring databases. Our clients lead and manage public, consumer and stakeholder relations and provide insights to their leadership on how that is tracking. Our service helps them to do that with breadth and accuracy – beyond their intuition- across the issues, brands and reputations being shaped through the media.
And of course the rise and rise of social media.
You had some pretty stiff international competition in the category for Best Mid-Size team at the international AMEC awards. Why do you think your team took home the award? 
 It’s all about our team. We have a genuine interest in the issues facing our clients and understand the challenges and issues in their industries. The team are highly experienced in providing objective and accurate assessments, backed by our media analysis and data-driven insights.
They are all postgraduate qualified in media or a related field, have a passion for current affairs and a desire to support the work of our clients. The deadlines are tight and the work is intense but they love the challenge that such a role brings.
If there is one key tip you could give to help companies with their media strategy, what would that be?
I think we have seen from the inaccurate polls before the recent Federal Election, and elections around the world, that having a single source for tracking public sentiment and intentions is not enough.
The media – in all its forms – is central to people’s daily lives and it informs and adjusts our perspectives continuously. Really good media analysis – which balances human insight with data analytics – is a powerful way to better understand how the issues, brands and people relevant to you are being represented and received.

Upcoming Media Events

50th Anniversary of the Battle of Binh Ba Commemorative Service 
Thursday 6th June, Canberra 
The Department of Veteran’s Affairs is holding a national service, which includes a Last Post Ceremony and wreath laying, to commemorate the 50th anniversary of the Battle of Binh Ba during the Vietnam War. 

Dark Mofo Festival (right)Dark Mofo Festival
Thursday 6th to Sunday 23rd June, Hobart 
The line-up for Hobart’s edgy winter arts festival includes a concert by FKA Twigs, art installations and exhibitions, and the Nude Solstice Swim for those brave enough to take the plunge into the freezing River Derwent. 

Woodend Winter Arts Festival 
Friday 7th to Monday 10th June, Woodend, Victoria 
An eclectic mix of music ranging from classical to tango music, as well as author talks, writing workshops and art exhibitions, take over the town of Woodend for this Queen’s Birthday long weekend. 

World Oceans Day clean-up on the Yarra River
Saturday 8th June, Melbourne
Melbourne’s contribution to the 24-hour international environmental event will see a band of volunteers cleaning up the Yarra River at Enterprise Park and Batman Park. 

Transport Heritage Expo 
Saturday 8th to Monday 10th June, Sydney 
Transport buffs will be able to ride on vintage buses and trains, watch The Great Train Race between two steam locomotives and visit Mortuary Station, the only remaining example of a Victorian railway funerary station in Australia.

Multicultural Eid Festival and Fair (left)
Sunday 9th June, Sydney 
Muslims from over 35 communities gather at this annual family event to mark the end of Ramadan, with food stalls, cultural performances, rides and for the littlies, an animatronic life-size Baby T-Rex Dinosaur. 



©2019 AAP.  
This material has been reproduced with the kind permission of AAP Medianet. It is not for commercial reproduction.

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