AAP Medianet - 9 February 2017

February 9, 2017

Welcome to this week's AAP Medianet newsletter
 featuring notable career moves and publication changes in the media industry, our Editor's pick for news release of the week and upcoming events. 

This Week's Media Movements

Bauer Media has officially launched Now To Love, a new digital content hub for women, with a mixture of entertainment, health, lifestyle, parenting and celebrity news. It is headed up by Emily Kerr, who was previously the Online Editor of CLEO and Cosmopolitan magazines and Group Managing Editor of Young Women's Lifestyle.

Jo Hall is hosting a new show on 3AW called Great Australian every Sunday at 8pm. Jo has spent over 38 years as a News Presenter in Melbourne and will soon present the evening regional news on Channel 9. 

Sarah Michael will be joining the Southern Cross Austereo team in May as its new National Digital News Editor. Sarah was previously Deputy Editor at Daily Mail Australia. 

1116 SEN has launched a new show about the AFL women's league, The AFLW Hour of Power. Hosted by former netball player Bianca Chatfield, the all female panel will include Journalist Sam Lane, Talent Development Mentor Chyloe Kurdas and AFL Player Kate Sheahan.

Sarah Oakes will join Australian Gourmet Traveller in May as its new Editor. She has previously worked as Editor-In-Chief for Girlfriend and CLEO magazines and also Fairfax Media's Sunday Life.

Josie Mason-Campbell will join the ABC to lead its Non-Scripted Production unit, looking after ABC TV's Factual, Arts, Entertainment and Events slates. Josie was previously the Head of Production and Development at Foxtel.

Cameron Doyle has joined the Fresh 92.7 breakfast team as its newest Breakfast Presenter. He will host the show, titled Cam and Alex, alongside Alexandra Lokan.

Editor's Pick: Press Release of the Week...

Young Bats Face Urban Dangers... 
     Image: Victorian Advocates for Animals 
When young flying foxes leave mum’s protection for the first time they contend with many dangers as they fly out into the night in search of food. Wiley owls and raptors are always on the lookout for an inexperienced snack-sized bat. 

Avoiding predators is just the beginning of a life of urban risk. There are also powerlines and barbed wire fences that are invisible in the dark and another, innocent looking, web-of-death – backyard fruit tree netting.

Read full story

Media Spotlight

Yelena Fairfax, Editor and Founder of Husskie
Yelena Fairfax is an award-nominated journalist specialising in both print and digital publications. She has almost 15 years experience working in the media industry, and in November 2016 launched fashion, beauty and lifestyle news website Husskie - which focuses on the lives of influencers and inspirers. Previous to that, she held editorial positions at Bauer Media and at Express Media Group. Yelena is often called upon for her knowledge in the influencer realm and will be speaking on the panel at “The Insiders’ guide to being a Digital Influencer” on Wednesday 1 March.

What drew you to the publishing industry, and what keeps you in it? 
Growing up, there was never any doubt I was going to get into publishing. Every time I went to the supermarket, I would beg my parents to buy the latest fashion magazine – that I would then carefully hold onto long past devouring every page. Fast forward 12 years, and while those magazines have since been replaced by digital offerings, I continue to be enthralled by the fashion and beauty take-outs delivered by the medium; only this time I’m right in the middle of creating them.

How will Husskie satisfy and add to people's fascination with bloggers and influencers?
Husskie gives readers a glimpse into the real lives of influencers and bloggers – exploring what happens when they put down the iPhone or camera. At Husskie, we dive deeper than any other publication into what makes an influencer tick: their biggest fears, their pinch-me moments, what makes them tick, and why they do what they do. In each interview, we think from the mind of the reader – prying into those questions they are wanting to ask of their favourite influencer/blogger. 

If a company wanted to use an influencer to promote their brand or message, what is the best way to engage with them?
Personalisation! Always, always be personal. Influencers are contacted every single day with brands and companies looking to work with them – and an auto-generated message can be detected a mile away. If you want to work with an influencer, stand out to them by demonstrating how your brand is a good fit through tailored and targeted messaging.

What's proving to be the most popular part of Husskie?
Readers are loving the long-form interviews with influencers and inspirers. Another highly successful section is the 50 Questions segment – a feature published each Monday that gives bite-sized snapshots into all aspects of an influencer’s life and career.

Upcoming Media Events

Lifeline Epic Bookfair
10th - 12th February - Exhibition Park, ACT
Held over three days, the family friendly event showcases a vast collection of books, movies, music, games and puzzles with all proceeds going to Canberra’s local crisis support service. 

Wooden Boat Festival
10th - 13th February - Hobart, TAS
Hundreds of boats from across the globe gather in Hobart for the 12th Wooden Boat Festival which will also celebrate the 375th anniversary of Abel Tasman's first sighting of Tasmania.

Tropfest Australia (Pictured)
11th February - Parramatta Park, NSW
The final night of the festival boasts live music, screening of the past 24 winners, black carpet arrivals and the world premier of the 16 finalist films.

International Day of Women and Girls in Science
11th February 
A United Nations initiative which demonstrates a commitment of member states towards the achievement of gender equality for women in science.  

Australia's Healthy Weight Week
13th - 19th February 
Launches with an event in Sydney’s Pitt Street Mall and will focus on getting Australians cooking more meals at home and eating the right portions.

©2016 AAP.  
This material has been reproduced with the kind permission of AAP Medianet. It is not for commercial reproduction.


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