Search Results for "traditional media"

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Media Release: MPC partners with the Victorian Traditional Owner Corporations

The Melbourne Press Club is thrilled to announce a new partnership with the Federation of Victorian Traditional Owner Corporations as the sponsor of the Excellence in Indigenous Affairs Reporting Quill award for the next two years.

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AI: After the Chat

In an information environment where Artificial Intelligence is becoming all-pervasive, how do journalists and the broader media industry come to terms with AI chatbots' impact on their work? What can corporate Australia's embrace of AI reveal about how the media can navigate this new era? And what do journalists need to understand about how AI impacts their relationships with organisations who traditionally rely on the media for reaching their audience?

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The truth about online news

We hear so much about the imminent death of traditional media. Newspapers being replaced by online sites and TV reporters overtaken by so called video journalists. But I’m urging people, don’t be so quick to happily bang that final nail into the coffin and immediately jump ship to online sites. By far the best results for businesses are seen when they’re featured in a print article in a daily or a TV story during a 6pm bulletin.

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